MELT – All Your Finances, One Place

Role: Product Designer (Sole Designer)
Tools: Adobe : illustrator / XD
Project Type: Conceptual App Design
Duration: ~ 1 Month

Overview

MELT is a conceptual finance app that brings budgeting, credit tracking, bill reminders, savings, and file organization together into a single intuitive platform. In a saturated market of fragmented tools, MELT was designed to make managing money feel less like a burden and more like a rhythm.

I led the entire design process, from user personas and app architecture to UI systems and branding. My goal was to create a visually engaging, emotionally calm interface that puts users in control without overwhelming them.

Problem

People use multiple apps for their personal finance. One for budgeting, one for credit monitoring, another for bills. This leads to stress, missed payments, and a lack of holistic financial understanding.

Goal

Design a single, seamless mobile experience that:

  • Unifies all financial touchpoints

  • Is visually soft and welcoming

  • Feels intuitive for daily use

User Research

I developed 3 primary personas, each with different financial habits and needs—from the gig worker tracking multiple income streams to the first-time credit card user. Through hypothetical pain-point mapping and market observation, I identified a common need for:

  • Simplicity and visual clarity

  • Timely notifications

  • Frictionless account linking

  • A calm design that builds financial confidence

Reflection

MELT helped me practice designing a product with a human-first approach, prioritizing clarity and calm over flashy fintech aesthetics. If I were to evolve the project further, I would:

  • Conduct usability testing with real users

  • Build motion prototypes for onboarding and notifications

  • Explore desktop and tablet breakpoints

Next

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